- develop a critical understanding of organisations, the markets they serve and the process of adding value.
- consider the internal workings and management of organisations, in particular the process of decision – making in a dynamic external environment.
- become aware that business behaviour can be studied from the perspectives of a range of stakeholders including customers, managers, creditors, owners/shareholders and employees.
- be aware of the economic, environmental, ethical, governmental, legal, social and technological issues associated with business activity.
- acquire a range of skills, including decision making and problem-solving in the light of evaluation and, where appropriate, the quantification and management of information.
- be aware of the current structure of business and business practice in different sectors and environments, including large and small organisations, manufacturing and service industries, local, regional, national and multinational.
- apply numerical skills in a range of business contexts.
1 What is business?
2 Managers, leadership and decision making
3 Decision making to improve marketing performance
4 Decision making to improve operational performance
5 Decision making to improve financial performance
6 Decision making to improve human resource performance
7 Analysing the strategic position of a business
8 Choosing strategic direction
9 Strategic methods: how to pursue strategies
10 Managing strategic change